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Shere Perkins is a seasoned sales professional with extensive experience in the craft and hobby industry. Currently serving as the Director of Sales Craft & Hobby at OLFA North America since November 2020, Shere previously held the role of Director of Sales at Darice, Inc. from July 2013 to July 2020, managing key accounts including Enterprise/Entertainment Accounts and Off Price Retailers. Prior experience includes serving as National Account Manager at Mega Brands, overseeing major retailers such as Michaels and Hobby Lobby, and holding various positions at Michaels Stores, where responsibilities ranged from associate buying to seasonal planning management. Shere holds a Bachelor of Business Administration in Management from Evangel University.