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Niki Tyson is an accomplished marketing and research professional with extensive experience across various leadership roles in prominent companies. Currently serving as Principal at Old Salt Insights Consulting since July 2022, Niki previously held the position of Vice President at Material and Senior Director at LRWGreenberg. Notable earlier positions include AR/VR Marketing Insights at Facebook and Vice President of Research at Motista. Niki has also held significant roles at GfK Custom Research, InsightExpress, TNS NFO, IBM, and Sponsorship Research International. Niki holds a Bachelor of Science in Business Administration with a focus on Marketing from Bowling Green State University, completed in 1997.