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Simon Ashtari currently serves as the Sales Manager for Professional Haircare in the UK, Ireland, and the Nordics at Olaplex Inc., a position held since May 2022. Previously, Simon worked as an Area Manager at Dyson from November 2021 to May 2022. Simon's extensive experience in the beauty industry includes positions at The Estée Lauder Companies Inc. from October 2016 to August 2021, where roles included Area Sales & Education Manager for Tom Ford, EDPFM, and Kilian Paris, as well as Sales and Education Executive for Estée Lauder and Regional Education Manager for Estée Lauder UK. Earlier in Simon's career, experience was gained at Headmasters UK from March 2007 to September 2016 in a Field Sales & Education Team capacity.