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Sam Terry has a strong background in retail sales and commercial management. Currently, Sam holds the position of Director, International Retail Sales at Olaplex Inc. since September 2022. Prior to this role, Sam served as an International Retail Sales Manager at Olaplex from April 2021 to September 2022. Before joining Olaplex, Sam worked as a Commercial Manager EMEA & APAC at Pai Skincare from August 2017 to April 2021. Sam also gained experience as a UK Sales Manager at FOREO from October 2014 to July 2017. Starting their career at Benefit Cosmetics, Sam worked as an Account Manager from May 2012 to August 2014.

From 2009 to 2012, Sam Terry attended the London College of Fashion, University of the Arts London, where they pursued a Bachelor's degree in Fashion Journalism. Their field of study focused on Broadcast Journalism.