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Rubén Llames serves as the Chief Marketing Officer at Hexagon since May 2022, specializing in automated online advertising campaigns across various platforms. As a co-founder of Trending Tools, initiated in May 2014, Rubén has been integral in hosting a leading digital marketing event in Spain. Additionally, Rubén holds academic roles, including being the Academic Director and professor at the Máster Social Media Asturias, focused on digital transformation for businesses and professionals. Experience includes serving as a Hootsuite Community Ambassador, contributing to AWS's Activate program, and directing marketing strategy at Sublimedia. Rubén has organized significant podcasting events and has provided education on digital communication strategy through various academic institutions. Education includes ongoing doctoral studies in Information Sciences and advanced degrees in Corporate Communication and Journalism.