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Alissa Masuda is a seasoned sales leader with extensive experience in the technology and beauty industries. Currently serving as the Area Vice President, Commercial (SouthWest) at Okta since August 2018, Alissa leads a team of four Area Sales Directors and 32 sellers, achieving $25 million in customer annual recurring revenue (ARR). Previous roles include Senior Director of Emerging Markets at Okta, where Alissa consistently surpassed sales targets and earned a place in the President's Club. Alissa's career also features leadership positions at Copper, Intuit, and Procter & Gamble, along with a strong entrepreneurial spirit as the CEO and Co-founder of Greyback Club. Alissa holds a Bachelor of Arts in Marketing from FIDM and has participated in Stanford Continuing Studies.