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Nicona Lane is a seasoned professional with extensive experience in digital media, marketing, and public relations. Currently serving as Production and Resource Manager, as well as Senior Marketing and Communications Strategist at Our Blood Institute since September 2021, Nicona previously held multiple roles at Jones PR, including Digital Media Manager, where digital strategies were developed for diverse sectors. Earlier positions also include Assistant Account Executive and Public Relations Account Coordinator at Jones PR, along with a Public Relations Coordinator role at Sage Communications. Nicona is pursuing a Master of Business Administration with a focus on Data Analytics at Oklahoma City University, having previously studied at George Mason University and Oklahoma State University.