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Avery Shackelford-Griffin has extensive experience in marketing and operations. Their most recent role was as the Senior Director of Marketing & Operations at OJO, starting in January 2024. Prior to that, they served as the Director of Operations at OJO from January 2022 until January 2024. Additionally, Avery worked as a Marketing & Operations Consultant in 2022. They also held various roles at Aceable, including Product Marketing Director, Senior Product Marketing Manager, Paid Media Marketing Manager, Email Marketing Lead, and Marketing Specialist. Before joining Aceable, Avery worked as a Content Marketing Specialist at MyTennisLessons.com. They gained experience as a Social Media Marketing Intern and Academic Writing Tutor at the University of Richmond. Avery also worked as a Copy Editor at The Tennessean, a Staff Writer at The Capital News Service, and a Marketing Intern at the University of the South. They began their career as an Assistant Sports Editor at The Collegian UR.

Avery Shackelford-Griffin attended the University of Richmond from 2010 to 2014, where they earned a Bachelor of Arts (BA) degree with a double major in Journalism and Latin American and Iberian Studies. In 2012, Avery also participated in the University of Valencia and University of Virginia Hispanic Studies Program for a short period. Additionally, they have obtained certifications such as "Becoming An Effective Manager" from Abilitie, "Segmentation Certified" from the Product Marketing Alliance, and "Sales Enablement Certification" from HubSpot, which was acquired in April 2021.