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Soukayna Aballaoui has held various roles in digital marketing and project management since 2018. Soukayna began as a Digital Marketing Assistant at FS GROUP (LONDON) LIMITED, where they were responsible for creating brand awareness through social media and appropriate marketing strategies. In 2020, they became a Digital Project Manager at Disruptia, where they developed communications plans and managed content creation operations. Soukayna also held the role of SEO Content Strategist at OlikaOne Ltd, where they conducted on-site and off-site audits of the website, provided recommendations, and executed strategies for content development. Currently, Soukayna is a Product Marketing Manager (Saas) at Ohmylead and a Digital Project Manager at Webeuz - Agence Digitale.

Soukayna Aballaoui has a Bachelor's degree in Business Administration and Management, General from Sophia Antipolis University, which they obtained between 2012 and 2015. Soukayna then went on to pursue a Master's degree in International Management and Business Development at Glasgow Caledonian University, which they completed in 2018. Most recently, they earned a Master's degree in Digital Marketing from London South Bank University, which they completed in 2020.