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Karthik Hariharan is a seasoned professional with extensive experience in pricing strategy and marketing. Currently serving as Director of Tactical Pricing at Ohmium since September 2022, Karthik previously held the position of Senior General Manager - Products Sales at BS&B Safety Systems from May 2005 to September 2022, where a focus was placed on enhancing market leadership in India through innovative applications. Prior to that role, Karthik worked as an Engineer in Marketing at Brakes India Limited, managing key accounts in the automotive sector and developing specialized cast products. Karthik holds an MBA from the Great Lakes Institute of Management and a PGDBA from the Symbiosis Institute of Management Studies, as well as a Bachelor's degree in Mechanical Engineering from Sri Sairam Engineering College.