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Jennifer Gusikoff has over two decades of experience in research and intelligence within the marketing and advertising sectors. Currently serving as the Head of Research and Intelligence and Senior Vice President at Ogilvy since 2010, Jennifer drives agency profitability by advising clients on effective research strategies and designing comprehensive research programs. Previous positions include Senior Research Manager at Wal-Mart, where Jennifer focused on customer insights for apparel and baby products, and Research Manager at Burger King, managing continuous concept testing. Earlier roles at TNS NFO and StrategyOne contributed to expertise in custom research and program management, with notable involvement in Unilever’s Dove Campaign for Real Beauty. Jennifer is also a member of Woman Corp, advocating for women's rights. Jennifer holds an MS from American University and a BA from the University of Delaware.