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April Yim is a seasoned professional in digital strategy and social media, currently serving as the Director of Influence for APAC at Ogilvy since October 2017. With a strong background in navigating the complexities of influence marketing across the Asia-Pacific region, April has previously held roles including Social Business Lead and Senior Consultant in Digital Strategy at Ogilvy. Prior experience includes serving as Associate Director of Social Media at IPG Mediabrands Thailand and as a Digital Media Specialist at the Malaysia Blue Ocean Strategy Institute. Early career achievements involve positions at Leo Burnett, Ogilvy Public Relations, and various organizations in marketing and communications. April holds a Bachelor of Science in Biotechnology from Monash University Malaysia and has a foundation in bioscience from Taylors College Subang Jaya.