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Pav Kalsi is a seasoned creative professional with extensive experience in design and artistic direction. Since July 2018, Pav has served as the Creative Director and Business Owner at StudioMoö, overseeing creative management and design across branding, communication, and digital services. Concurrently, Pav holds the position of Art Director at JOHN PARKINSON AGENCY, focusing on campaign conceptualization for leading fashion brands, and acts as a Creative Consultant for Office Shoes and previously for Anthropologie Europe. Prior to these roles, Pav was the Head of Creative at FatFace, where significant contributions included establishing an in-house studio that enhanced operational efficiency. Pav’s career includes substantial roles in design management and creative direction across various esteemed organizations, complemented by formal education in Illustration and Graphic Design from the University of Portsmouth and Croydon College of Art.