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Sara Kelly has over 21 years of experience in strategy, policy, and market research. Currently, Sara works as a Senior Associate in Strategy & Policy at Ofcom since September 2017. Prior to this role, Sara served as a Business Insight Officer at Southwark Council from September 2004 to August 2017, where key insights informed decision-making. Before that, from May 2002 to August 2004, Sara was a Market Research Executive at Isis Research, contributing to various research projects.