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Peter Böck possesses extensive experience in sales and marketing leadership within the beverage industry, currently serving as Geschäftsführer Vertrieb & Marketing at OETTINGER Brauerei GmbH since February 2018. Prior roles include Managing Director at Capri Sun AG and Vice President of Sales & Marketing for Capri Sun International at Deutsche SiSi-Werke Betriebs GmbH. Over the years, Peter served in various capacities such as Sales Director for both Western and European markets and Area Sales Manager Export, contributing significantly to sales and operational marketing across multiple regions including West and East EU, Switzerland, Austria, Scandinavia, and Great Britain. Peter's educational background includes a Diplom Kaufmann degree from the University of Mannheim and ongoing professional development at IMD.