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Vivian Serna Pérez is an experienced digital marketing professional with a strong background in performance analysis and e-commerce campaigns. Currently serving as an Analista de Performance y Campañas E-commerce at Oechsle since September 2019, Vivian supervises digital strategy and optimizes ad campaigns to achieve conversion goals. Previous roles include positions as a Digital Performance Analyst at Farmacias Peruanas, where Vivian led digital media planning, and as Marketing Digital Responsible at PRO BAGS PERU S.A.C., focusing on digital strategy implementation. Vivian's early career involved roles in community management and social media strategy at recognized agencies such as Wunderman Thompson Perú and INSIDE. Educational qualifications include a Master's degree in Online Reputation & Community Management from the Universitat de Barcelona and a Bachelor's degree in Communications from Universidad Nacional Mayor de San Marcos.