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Nisha Bashera has worked in a variety of roles in the marketing and business development fields. Nisha began their career in 2014 as a Management Trainee at Total Prosthetics & Orthotics India Private Limited. Nisha then moved to Nikon Systems Pvt. Ltd, where they worked as a Business Development Executive. In 2017, they joined Opal Telecommunications as a Business Development Manager, where they managed key accounts for online sales and handled a team of 15. From 2019 to 2022, they worked as a Freelancer Business Development Manager for Ecommerce, where they handled multiple accounts of vendors and managed a team of 15. Currently, they are a Digital Marketing Specialist at ODE Holdings, Inc.

Nisha Bashera has a diverse educational background. Nisha obtained a Bachelor of Business Administration (BBA) degree from Amrapali Group of Institutes Haldwani in 2012, majoring in Business Administration and Management, General. Nisha then went on to pursue a Master of Business Administration (MBA) degree from Army Institute of Management, Kolkata between 2012 and 2014, majoring in Marketing and HR. Nisha is currently pursuing an Advanced certification in digital marketing and communication with Upgrad at MICA | The School of Ideas, which they are expected to complete in 2022. Nisha has also obtained several certifications, such as Email Marketing Certification from Intuit Mailchimp, Google Analytics For Beginners from Google, LinkedIn Marketing Solutions Fundamentals from LinkedIn, Facebook campaign from Facebook, PPC Fundamentals Exam from Semrush, Google Ads Search Certification from Google Digital Academy (Skillshop), Sponsored ads certification from Amazon, and Google Ads Display Certification from Google Digital Academy (Skillshop).