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Francesca Serena Nuzzaco is a seasoned digital marketing professional with extensive experience in various roles. Currently serving as a Digital Marketing Coordinator and SEO Expert at OCU since November 2018, Francesca specializes in enhancing digital services, optimizing web traffic, and defining user experience metrics. Prior roles include Online Marketing Manager at bwin.party digital entertainment, where Francesca managed inbound marketing strategies, affiliate networks, and SEO campaigns from May 2011 to May 2018. Additionally, Francesca has held positions as an Affiliate Account Manager at Grupo Mercantis and as a copywriter for an Italian communication agency. Francesca's educational background includes a Master's in Interactive Advertising from Universidad Complutense de Madrid, a Master's in Communication from Università Roma Tre, and a degree in Art History from Università del Salento.