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Peter Gardner is a seasoned entrepreneur and strategic advisor with extensive experience in the eCommerce sector. As Co-Founder and Shareholder of Blend, an eCommerce conversion rate optimization and value optimization agency, Peter also serves as Co-Founder of eCom Collab Club™️ and Co-host of its affiliated London chapter. Previously, Peter held the position of Managing Director at GripsOn eCommerce, which later merged into Blend, and currently holds the role of Strategic Advisor at Octane AI. Peter Gardner earned a Bachelor of Science in Construction Economics and a Bachelor of Science (Hons) in Quantity Surveying from Nelson Mandela University.