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Matt Bailey has extensive experience in the sports marketing industry. Matt began their career at IMG as an Account Executive from November 2004 to February 2006. Matt then joined Leo Burnett as an Account Director, where they managed the McDonald's European and Global sponsorship rights and liaised with key rights holders. In 2011, they joined Octagon as a Group Director, working with various client departments and agencies, as well as rights holders including FIFA, UEFA, and the NBA. Matt has held various roles at Octagon, including Head of Brand Partnerships. In addition, they are involved in business generation, internal communication, and social calendar management at Octagon.

Matt Bailey completed their education at Durham University from 2001 to 2004, where they obtained a 2:1 degree in Geography. Prior to that, they attended Charterhouse School from 1995 to 2000. However, no specific degree or field of study is mentioned for their time at Charterhouse School.

In addition to their formal education, Matt Bailey has obtained several certifications. In June 2020, they completed a certification called "The Five Thieves of Happiness (getAbstract Summary)" from LinkedIn. During the same month, they also obtained a certification in "Unconscious Bias" from LinkedIn. In August 2019, they completed a certification titled "Creating a Culture of Change" from LinkedIn.