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Jim Sanders is an experienced business development professional with a strong background in the music and technology sectors. Currently serving as the Director of Business Development at Ochre since March 2019, Jim focuses on optimizing direct-to-consumer operations for labels, artists, distributors, and brands. Prior to this role, Jim held prominent positions such as Director of International Business Development at VEVO, where responsibilities included expanding distribution and negotiating strategic deals across European markets, and Business Development Manager at Deezer, where Jim sourced new partnership opportunities. With a foundational career that includes significant roles at 7digital, Audience Magazine, and Essential Publishing, Jim has developed a comprehensive skill set in driving growth through strategic partnerships and innovative business models.