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Paco Sierra has worked in various roles in the music and media industry, showcasing skills such as content creation, management, and business development. Currently serving as a General Manager of Management at OCESA Seitrack, Paco also worked as a Label Manager Sr. at BMG - The New Music Company and as a Commercial Manager at Grupo Sicario. With a background in Communication from Universidad Anáhuac de Cancún, Paco also has experience as an Editor in Chief at WARP Magazine and as a New Business Manager at Grupo Sentido.