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Felix Palancares is a seasoned professional in business development and sales management with extensive experience in the consumer goods sector. Currently serving as the Sr. Business Development Manager at Ocean Spray Cranberries since June 2017, Felix is accountable for Mexico’s P&L and key business indicators, setting sales and net earnings targets while managing portfolio, pricing, and investment strategies. Prior roles include Business Development Manager at Danone, Modern Trade Manager at Henkel, and various leadership positions at Sony Electronics and Diageo, demonstrating a consistent track record in driving sales growth and developing successful customer relationships. Felix holds a degree in Business Administration with a focus on Marketing from Universidad Iberoamericana in Mexico City.