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Lidia Hernandez is an experienced media professional with a robust background in media strategy and negotiation, currently serving as Associate Media Director at Ocean Media since February 2017. Throughout the tenure at Ocean Media, Lidia has held various roles including Media Supervisor, Senior Media Negotiator, and Media Negotiator, focusing on training team members, developing media plans, and optimizing client campaigns based on ROI performance. Prior experience includes serving as an HR Specialist at Bocardo General Construction Services and as a Playground Worker for the Los Angeles Unified School District. Lidia holds a Master of Business Administration from California State University, Long Beach, and a Bachelor of Arts in Consumer Affairs from the same institution.