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Mylène Guézénec is an experienced marketing professional with a strong background in digital strategy, SEO management, and project oversight, currently serving as the Responsable marketing at Ocarat since February 2014. Expertise includes conducting site audits, managing keyword strategies, and enhancing content quality, as well as leading communication campaigns and social media activities. Previous roles encompass a range of marketing positions at PREDICA, Ice Cream Factory Comaker, Pinceaux Léonard, illycaffè, and SDMO, focusing on market research, competitive analysis, and product development. Mylène holds an MBA in Marketing and Advertising with a specialization in Luxury Marketing from the Paris School of Business and possesses additional academic qualifications in marketing and international commerce.