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Simon Godwin is an experienced leader in online retail and business transformation, currently serving as Transformation Director at Ocado Retail since June 2024. Previously, Simon was Managing Director and Owner of Refined Home, leading a significant transformation of an online home accessories business. As UK Managing Director for ZENB, a direct-to-consumer food startup, Simon developed the UK operations. Prior roles at Tesco included Head of Online Trading and Head of Online Business Performance, where Simon played a vital role in transforming the online grocery sector. Additionally, Simon held various strategic positions at John Lewis and managerial roles at Waitrose, demonstrating a strong background in operations, trading, and customer propositions. Simon's career is marked by a focus on enhancing business performance and driving profitability across multiple retail environments.