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Ilana Lever is an experienced product strategist and business consultant currently serving as the Head of Product Strategy at Ocado Group, where responsibilities include defining the product strategy for the Ocado Smart Platform. Prior to this role, Ilana Lever co-founded and scaled Motley London, an innovative venture in the creator economy, and held several interim leadership positions in notable companies, including Spacehive and Heist Studios. Past experience also includes leading customer strategy and commercial marketing at itsu, managing market strategy and planning at innocent drinks, and driving digital transformation at Home Retail Group. With a background in consulting at Accenture and contributions to the World Economic Forum, Ilana Lever possesses significant expertise in strategic planning, product innovation, and customer insights, complemented by academic achievements from the University of Oxford.