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Beatriz Freires Miranda is a Martech Specialist at OCA since May 2022, having previously held various roles at Itaú Unibanco from August 2018 to June 2022, including Product Owner of Audience in Growth Marketing, Digital Analytics Analyst in Growth Marketing, and involvement in the App Abreconta within Digital Business. Prior to Itaú Unibanco, Beatriz worked at Votorantim Cimentos from June 2017 to July 2018 in Product Marketing and Supply Chain Performance. Educational background includes a Bachelor's degree in Engenharia de Gestão and another Bachelor's degree in Ciência e Tecnologia from Universidade Federal do ABC, along with a Technical degree in Pharmacy from ETEC - Escola Técnica Estadual de São Paulo.