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Edna Ladeira is the Head of Copywriting at INMotionMedia and a Copywriter at Observador. Edna is also the Founder of Lá Vem Ela Com Histórias!, specializing in children's books. With a background in journalism and coaching, Edna has a diverse range of professional experiences. Edna holds a Licentiate degree in Journalism from Polytechnic Institute of Setúbal and has pursued additional education in Neurolinguistic Programming and podcasting.