ÂÜÀòÂÒÂ×

Anna Clara Dettner is an experienced professional with a strong background in loyalty program management and marketing communication. Currently serving as Head of Loyalty at OBOS since May 2020, Anna Clara has successfully introduced a member-focused loyalty program and enhanced member experiences through strategic offers and events. Prior roles include Global Marketing Communication Manager and Group CRM Manager at Scandic Hotels, where Anna Clara led marketing initiatives and developed customer segmentation strategies. Anna Clara's extensive experience spans various organizations, including Svenska Spel, XLENT, and L'Oréal, where Anna Clara specialized in sales growth, customer loyalty programs, and training initiatives. Anna Clara holds multiple degrees, including an MBSc in Marketing and Management from Stockholm University and completion of courses at prestigious institutions such as the University of Birmingham.