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Bill Simcox serves as Vice President of Business Development at OBLO since 2022, focusing on innovative home automation solutions for residential and commercial markets. Simcox is also the Managing Director at Instrumenta Partners, providing strategic guidance to technology businesses in the Connected Industry and IoT sectors. Previous roles include Senior Vice President at EVRYTHNG, where leadership in Enterprise Business Development was executed, and Business Development Director at Eastman Kodak EMEA, emphasizing digital imaging technology for various industries. Early career experience includes a Director of Marketing role at Molson Coors Europe and multiple sales and marketing management positions at Unilever. Bill Simcox holds degrees from University College Plymouth and has pursued management education at Cranfield School of Management and Hult Ashridge.