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Alex Mardikian is a seasoned entrepreneur and executive with a diverse background in technology and branding. As the Co-Founder and CEO of OBITX, INC since November 2017, Alex leads initiatives at the intersection of blockchain technology and real-world applications. Additionally, Alex serves on the Board of Directors at VODX and has been involved with GRAMMY Labelā„¢ since 2012. Previous roles include Co-Founder of OBPGlobal and N1 Limited, as well as a Vice President at ADM Works, where Alex managed diversified projects for major clients. Alex's expertise spans marketing strategy, brand development, and lifestyle branding, demonstrated through successful ventures such as Quadrophenia and Artistic Democracy. Educational qualifications include degrees in Hydraulics and Fluid Power Technology from the University of California, Riverside, University of Southern California, and Mt. San Antonio College.