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Kevin D. Tong is a performance marketing professional with extensive experience in driving growth strategies and optimizing marketing efforts across various platforms. Currently serving as a Performance Marketing Manager at Obagi since July 2024, Kevin previously held the position of Sr. Global Performance Marketing Manager at Groupon from February 2022 to June 2024, where notable achievements included implementing a global growth strategy that doubled acquisition rates and significantly enhanced conversion rates. Prior experience includes serving as a Sr. Paid Marketing Account Strategist at NDM Communications, managing substantial budgets and successfully reducing costs while generating a high volume of leads. Kevin earned a Bachelor of Arts in Psychology from the University of California, Berkeley, in June 2017.