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Claire Smith has extensive experience in marketing and customer acquisition. Claire currently serves as the Head of Marketing at Oakbrook, where they are responsible for all customer marketing activities, including acquisition, retention, and reactivation. Claire'srole involves strategic planning, leadership, campaign management, and collaboration with cross-functional teams. Prior to this, Claire was the Head of Acquisition at Oakbrook, where they focused on new customer acquisition across all brands and worked on market research and target audience analysis. Earlier in their career, Claire held various marketing roles at Serif (Europe) Limited, including Head of Marketing and Online Marketing Manager. In these roles, they managed multi-channel campaigns, assessed performance, and oversaw online marketing and performance for Serif and Gizoo. Claire also has experience as a Management Trainee at Enterprise Rent-A-Car.

Claire Smith attended Nottingham Trent University from 2000 to 2004, where they pursued a Bachelor of Arts (Hons) degree in Business Administration.