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Ricardo Cherto is an experienced professional specializing in franchise management and consulting. Currently serving as Sócio-Diretor de Franquias at OAKBERRY Açaí Bowls, Ricardo previously held positions at Grupo Cherto as a Consultor and Estagiário de Planejamento, as well as at Banco Prosper as Assistente Comercial and AGE Isobar as Assistente de Atendimento. Ricardo Cherto holds a Bachelor's degree in Business Administration from ESPM Escola Superior de Propaganda e Marketing and a Postgraduate degree in Prospectiva, Estratégia e Inovação from ISEG - Executive Education.