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Samantha Fowlds MSc is the Chief Change Lead and Founder of SFCC Advisory Inc., where expertise in Change Management, Knowledge Management, Training & Development, and Coaching is utilized to support individuals and organizations in transition. With a background in positive psychology, Fowlds specializes in group and team coaching, focusing on personal mastery, relationship building, grief movement guidance, and mindful leadership. Previous roles include leading change management programs in financial services at Optimus SBR, serving as a core member of transformation teams at Zimmer Biomet, and holding various positions in knowledge management at TD, Oracle, RBC, KPMG, and Deloitte. Fowlds possesses advanced degrees in Applied Positive Psychology & Coaching Psychology and Organizational Development & Consultancy, supplemented by various certifications in leadership and change management.