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Casi McDaniel is a skilled marketing professional with extensive experience in campaign optimization and digital communication, currently serving as Campaign Optimization Manager for Mack Trucks at Volvo Group since May 2019. Casi has successfully led the integration of lead management systems with Salesforce and developed digital content for a network of over 400 dealers. Previous roles include serving as a Yoga Instructor at O2 Fitness Clubs, a LinkedIn LeadGeneration Specialist as an Independent Consultant, and a Graduate Assistant at the University of North Carolina at Greensboro, where Casi contributed to social media strategies and program enhancements. Casi holds an MBA in Marketing from the University of North Carolina at Greensboro and a BSBA in Marketing from North Carolina State University.