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Michal Svoboda is an experienced marketing professional currently serving as a Marketing Communication Manager at O2 Czech Republic since June 2017, focusing on B2C communication strategies and employer brand management. Previously, Michal held various roles including Consultant at Sparkling & Still s.r.o., where responsibilities included strategic planning and brand positioning, and served as Marketing Communication Manager at O2 Czech Republic from 2014 to 2016, overseeing marketing for O2 Internet and O2 TV. Prior experience includes Senior Marketing Specialist at Telefónica, Brand Manager at Havas Worldwide Prague, and Account Executive at Saatchi & Saatchi, showcasing a strong background in managing integrated marketing campaigns and communication strategies across multiple platforms. Michal began a career in telco retail as a Sales Representative, holds a Master's Degree in Business Administration and Management from Prague University of Economics and Business, with a minor in European Economic Integration.