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Yasmin Dastmalchi is an accomplished marketing and general management professional with extensive experience in the beauty industry. Currently serving as General Manager for NYX Professional Makeup, Yasmin has also held senior leadership roles at Baxter Of California - L'Oreal, including Senior Vice President of Global Marketing and Global General Manager. With a strong focus on product development, brand positioning, and omni-channel sales, Yasmin led significant marketing initiatives for luxury and professional haircare brands at L'Oréal, demonstrating expertise in managing product launches and cross-functional teams. Yasmin began the career as an International Product Marketing Specialist at Arbonne, contributing to the company’s international expansion through strategic market research and product adaptation. Yasmin holds a Bachelor of Science degree from the University of California, Davis.