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Vidhi Shah has extensive experience in product design, branding, and user experience across various industries. Currently, Vidhi is the Group Product Design Manager at Nykaa, where Vidhi is leading key initiatives to enhance the user experience on the Nykaa Beauty app. Prior to Nykaa, Vidhi held positions at companies such as Cactus Communications, Coverfox Insurance, and BookMyShow, where Vidhi worked on redesigning platforms and creating seamless experiences for users. Vidhi's background in graphic design and branding, coupled with their passion for innovative user-centric design, has contributed to their success in the industry.