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Khushbu Kapur is a skilled marketing professional with extensive experience in the fashion industry. Currently serving as the Manager of Marketing at Nykaa since November 2020, Khushbu has focused on marketing and communications for Nykaa Fashion's owned brands, including strategizing social media content and activating influencer marketing campaigns. Prior to this role, Khushbu worked as an Assistant Marketing Manager at Arvind Fashions Limited from August 2017 to July 2020, contributing to brands such as Tommy Hilfiger and Calvin Klein through strategic ATL and BTL marketing initiatives. Khushbu holds a Masters of Fashion Management from the National Institute of Fashion Technology Delhi and a Bachelor of Business Administration from Symbiosis Centre for Management Studies, Pune.