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Jens Hinrichsen is executive vice president and general manager of Business Line Advanced Analog (BL AA) for NXP Semiconductors. In this role, Jens is responsible for providing leading analog product solutions including secure interfaces, power management, charging and power supplies, sensors, car access and battery management. Advanced analog product solutions support all industry verticals leveraging world-class technology and benchmark application expertise for automotive, mobile, computing, industrial & IoT.

Jens has 25 years of experience in the semiconductor industry, starting his career in 1995 at Philips Semiconductors in Germany. Having held several positions within Philips in Europe and Asia, such as supply chain management, assembly operations and international product marketing, he took over the responsibility as general manager for the Small Signal Diodes business in 2003. From 2005 onwards, Jens spent nine years in San Jose, CA, as general manager for the NXP Semiconductors Logic and later the Interface Products business. Returning to Europe in late 2013 he took over the automotive analog business line. By 2015, under his leadership, this line integrated all Freescale automotive analog business activities. Further, since January 2020 his business line was merged with all remaining NXP sensor and analog solutions to create BL Advanced Analog.

Jens holds a degree in mechanical engineering and business from the Technical University in Berlin.