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James Prior possesses extensive experience in product management and marketing communications, having held key leadership roles at several technology companies. At NXP Semiconductors, James Prior gained expertise in product management. As the Head of Marketing at IceGiant, strategic marketing initiatives were developed and executed. At SiFive, James Prior served as the Head of Global Communications and Senior Director of Product Marketing Communications, enhancing brand presence and product awareness. Previous experience at AMD included roles as Senior Product Manager, Product Manager, and Public Relations Manager in Global Communications for the Compute & Graphics Client Desktop sectors. James Prior's career began at the University of Alabama at Birmingham, where positions included System Programmer II and Information Systems Specialist II.