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Hariprasanth Palanisamy is a Marketing Data Analyst at Northwest Hardwoods since June 2021, where responsibilities include enhancing CRM performance, developing a data parser tool to streamline vendor data collection, and constructing data workflows using Python, SQL, and PySpark. Hariprasanth also collaborates with stakeholders to establish KPIs and performs RFM segmentation analysis to assess customer lifetime value. Prior experience includes a B2B Profit Management Co-op role at Wayfair, focusing on data analysis, dashboard creation in Google Looker, and price elasticity studies. Hariprasanth holds a Master’s degree in Engineering/Industrial Management from Northeastern University and a Bachelor of Engineering in Mechanical Engineering from PSG College of Technology.