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Fredrik Aidehag has worked in various roles in the design and innovation industry since 2006. Fredrik started as an Industrial Designer at IDEO Munich in 2006, followed by a Senior Creator role at Pond - The Brand Innovation Company in 2011. In 2014, they took on a Consultant role at NuvoAir and then returned to NuvoAir in 2018 as Director of Innovation & Experience, where they were responsible for leading the innovation and design of all new products and features, and establishing a design vision. Fredrik also led a team of multi-purpose designers and collaborated with other teams to ensure product-market fit. In 2019, they were promoted to Director of Products at NuvoAir.

Fredrik Aidehag earned a Master's degree in Industrial and Product Design from The Faculty of Engineering at Lund University between 2001 and 2006. Prior to that, they studied Industrial Management at KTH Royal Institute of Technology from 1998 to 2000.