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Michael B. Craig began their career in 2007 as Manager of Special Projects at AdRevolution. In 2009, they moved to 360Partners Consulting, LP as a Search Marketing Account Manager. In 2011, they co-founded Nutrislice, Inc. and served as the Chief Customer Officer. In 2018, they joined the School Nutrition Association as a Board Member of the School Nutrition Foundation.

Michael B. Craig began their educational journey in 2003 when they attended Brigham Young University and earned a Bachelor of Arts in Communications in 2006. Michael B. then attended The University of Texas at Austin and earned a Master of Science in Advertising in 2007. In 2018, they completed a Certificate in Negotiation Mastery from Harvard Business School Online.