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JC brings expertise across a wide range of commercial areas, such as marketing, sales, supply and strategy with global experience across different continents and multiple channels, both from a B2B and B2C model. He was previously the Asia-Pacific Head for Bayer Consumer Health, based in Singapore. Prior to that, he was Laboratoire UPSA`s managing director in France. He has also held a variety of senior roles at Coca-Cola Austria and L’Oréal, from global marketing to leading regional and national operations. His wealth of experience in strategy, vision for the future and route to market will help lead the Nuritas team on journey to transform human health by unlocking the power of nature.