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Mathilde Lenormand is currently the CRM/Digital/Data Marketing Director at Numberly (1000mercis Group) since April 2018, having previously held the position of CRM/Data Marketing Manager. Responsibilities include managing a diverse client portfolio across multiple sectors such as travel, retail, luxury, cosmetics, and insurance, focusing on building long-term client relationships and developing tailored CRM strategies. Prior experience includes CRM Account Manager and Project Manager roles at Publicis Conseil, where Mathilde led CRM strategy for Nissan France and managed European CRM campaigns for Nissan West. Earlier positions encompassed digital project management at Primaphot and roles in CRM and press relations at Publicis Dialog and Havas Worldwide. Mathilde holds advanced degrees in communication and public relations from ISCOM, Ecole Supérieure de Publicité, and Université Paris Nanterre.