NUITEQ's leadership team has a long history of experience in sales, customer service, accounting, financial management, marketing, and software engineering. They have also been involved with various companies such as Enovation AB, Texsun AB, Canada Life Assurance Co., Bank of Ireland, Innan AB, PreOption, Printler, Arrowhead Game Studios, Rosen Classroom, Changing Ed., Inc., Promethean, Spectrum K12 School Solutions, Inc./Scantron/Global Scholar, Natural User Interface (NUI), Natural User Interface Technologies AB, Tobii AB, no-effect, Benify, and PyMT Framework. In terms of education, the team has degrees in LIA, Communication & Multimedia Design, Educational Leadership, Counseling Psychology, Computer Games Engineering, Degree Programme in Design and Product Realisation (CDEPR), and Information Science and Technology.