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Tereza Cândida is a seasoned marketing professional with extensive experience in leading marketing strategies and product management across various industries. Currently serving as Lead Marketing Manager and Product Marketing Lead at Nubank, Tereza oversees PMMs in multiple business units, focusing on all product management aspects. Prior roles include SME Marketing Manager at Serasa Experian, where Tereza developed key performance indicators for demand generation and launched initiatives to support small businesses during the pandemic. At alt.bank, Tereza honed skills in business modeling and customer acquisition strategies, while previous positions at STB Student Travel Bureau and TOTVS involved restructuring marketing teams and implementing digital strategies. Tereza's academic credentials include an MBA in Strategic Management from FGV and a Bachelor's in Social Communication from the Federal University of Ceara.